Selling your boat on Instagram

Instagram has been growing active users by the minute, and to this day, they have summed up to a lot. One billion people to be exact! Needless to say, if you or your business aren’t on Instagram you might be missing out on a huge opportunity to reach authentic and active audience.


Posting your boat’s pictures and videos is a great way to let your followers and active users know what you have to offer. The matter worth mentioning here is the quality of these posts. Users are advised to try their best for an aesthetically pleasing and visually appealing posts, for this is what will captivate your audience at first sight. Some of the very important and basic factors to be aware of while trying to capture images or videos of your boat are lights, environment and sound. Make sure you clean and repair your boat thoroughly before posting pictures and videos of it, as no one ever got impressed by a dirty and messy boat, let alone would ever want to buy one. Along with just a regular post on your page, you also get a great option to post content on your Instagram stories.


Instagram is constantly updating their system to spot and remove “inauthentic activity”. Such activities are shortcuts for using bots or buying followers. Although, these shady tactics might boost your followers for a short period of time. They won’t do you any favors long-term, as these follows might not necessarily be actual profiles of genuine people. Likes and follows that you get by paying a third party have a high chance of being fake profiles or bots, and so it’s quite obvious that neither of these are ever going to buy your boat and are rendered useless in this case. There are a few ways to get around this, following relevant pages and profiles might get you noticed enough to get the job done. Engaging in relevant conversation with active users proves to be another way to get through.


A picture is worth a thousand words, but just putting up a photo or video of your boat might not help you sell your boat on Instagram. A potential buyer would want to know all about the boat he or she is buying, a caption stating all functionalities and features of your boat is a great way to go about this. What comes after your caption is even way more important to gather an audience, Hashtags. Hashtag is a very useful function, it ties conversations of different users into one stream. If Instagram users who aren’t connected to one another talk about the same topic using a specific hashtag, their posts will appear in the same stream. Every topic or subject has their own set of trending hashtags, getting an understanding of these trending hashtags related to your post will benefit you tremendously by spreading your post to a wider audience.

This understanding of Instagram is sure to get your boat sold in no time. Using Instagram for such a use is a great idea and should be utilized cleverly to expect maximum gains from it.